Pizza Shuttle

It was a year many future pizza eaters who would define the cultural landscape of Farwell Ave, skateboarding down the hill toward the looming Milwaukee skyline, were not even born yet. On the city’s Northwest Side, a small pizza delivery storefront opened at 9006 W. Silver Spring Dr by two young Detroit transplants. Mark Gold and Louis Sicinski go way back to 1976. Hyper, pudgy Mark and dark-haired Lou experienced a best-friends-forever “love at first sight” sentiment over a movie and tuna sandwiches packed by Mark’s bubby in middle school.

Their friendship endured its ups (Lou’s dad expecting rent payments from Mark for spending so much time at his house) and its downs (Mark getting “out of control with his emotions” and luring Lou into a closet and locking him in at a sleepover…Lou assures us, “Yes, I can laugh about it now”), but their shared entrepreneurial blood came all too naturally.