AWE Planner

Service levels: Full-service planning

Team size: 1 – 5

About AWE Planner

AWE Planner

Founder, Lead Planner

As the founder of AWE Planner, you might wonder: How did she become a planner? How many events do we coordinate each year? What inspires us about this work? For founder Jenn Greel, becoming a wedding and event planner was a natural path. Her journey began with bartending private events, and planning gatherings for friends, which eventually spared the idea of launching her own planning business. From our first wedding fair to signing our first client-who happened to be a coworker at the time-AWE Planner was built from scratch. With every event we've learned, grown, and harnessed our experiences to shape the outstanding team we are today.

Each season we coordinate between 30 and 50 weddings. Jenn guides the AWE Team through each event, ensuring seamless communication from clients to the vendors and bringing every detail of the clients vision to life. We love event coordination for so many reasons: the unique stories of our clients, the love that fills each celebration, and the diversity of each experience. We've had the joy of honoring traditions from various cultures including Indian, Chinese, Filipino, and Latin to name just a few. If you are looking for a confidence boost to ensure a smooth, relaxed and unforgettable wedding day, look no further than the AWE Planner Team

In three words: Confident, Organized, Supportive

Services by planning level

Service included in starting price

Service available for an extra cost

	Full-service planning	A la carte	Partial planning	Day-of coordination / wedding management
Planning begins	12 Months out	12 Months out	12 Months out	3 Months out
Venue Recommendations
Vendor Management
Contract Review
Rentals & Linens
Final Venue Walkthrough
Timeline Creation & Management
Onsite Event Management
Event Styling & Design
Vendor Selection
Wedding Website
Wedding Favors & Accessories
Transportation Coordination
Venue Visits
Budget Planning
Invites & Stationery
RSVP Tracking
Accommodation Coordination
Pricing	Starts at $5,000*	Starts at $2,000	Starts at $3,000	Starts at $2,000

Reviews

Write a review

Rating: 5.0

5.0 out of 5

7 reviews

PK
Paige K.
Rating: 5
•Apr 17
A Integral Part of the Best Day Ever
Jenn is phenomenal! We hired her as a month-of coordinator for our wedding. In the final weeks leading up to our wedding, she created a floor plan and timeline for us, coordinated our rehearsal, and guided us on things like signage and vendor tips, which we would have been completely lost on without her help. She was very responsive (and patient!) as we peppered her with questions. We were already impressed with her at that point, but she really shone on our wedding day. There was so much going on, and she and her assistants handled it all so seamlessly. She made sure that everything was set up, everybody was where they were supposed to be, and that my husband and I were well-fed and hydrated throughout the evening, and she did it all with a calm demeanor that put everyone at ease. We were even ahead of schedule for most of the day! Here's a little story about Jenn and her team's attention to detail: She asked us ahead of the wedding day what drinks we wanted to have waiting for us at dinner. My husband asked for a Diet Coke. In my vows during the ceremony, I made a comment about how he prefers to drink Diet Cokes with no ice, and then when it was time for dinner, his Diet Coke had no ice! We were touched that Jenn and her team were listening and cared to make that personal little change. If you're planning a wedding and are wondering whether you need a coordinator, 1) yes, you do, and 2) you need to go with Jenn! She's the best :)
CN
Chelsea N.
Rating: 5
•Apr 6
Arizona Wedding Help
Working with Jen from AWE Planner was a game-changer for our wedding planning process. She communicated with us in a way that was efficient and easy to follow, always getting back to us quickly and making sure we understood every step along the way. What really stood out was how much care she put into her work—you could tell she takes pride in helping couples, and she went above and beyond what we expected. Even though we're in Arizona and she's based in California, Jen found us incredible vendors at great prices and turned what felt overwhelming into something manageable and peaceful. She helped bring clarity to every decision we made, and honestly, the whole experience felt less stressful because of her guidance. We'd recommend Jen to anyone looking for a planner, no matter where you're located.
MM
Megan & M.
Rating: 5
•Mar 22, 2026
Get yourself a Jenn!
Jenn was our month of wedding coordinator and she absolutely saved us with the most hectic month of wedding planning! It was incredible that Jenn was available for meetings even before the month of coordination stated. We are definitely the kind of couple that knew what we think we wanted but weren’t sure if they were actually good ideas for a wedding. Jenn has a ton of experience and definitely helped guide us onto the right path during those meetings! And very importantly, the day of the wedding was so smooth, if anything went wrong that day we had no idea because from our perspective we had the perfect day. She also had this great ability to take ideas we briefly mentioned during meetings and ensured they were delivered on the day of. She also definitely took care of us on our wedding day, and made sure we ate (which both our livers and stomachs really appreciated) - which does not seem like a guarantee during most weddings! As a bonus, Jenn is actually hilarious and our bridal parties loved working with her during the rehearsal, and several guests said they loved bumping into her as well! Also, don’t underestimate Jenn’s hatchback! We took an overloaded sleeper van with all our decor and alcohol for the wedding and were convinced it would not fit in there in one trip, and she proved us wrong! Get yourself a wedding planner that can efficiently tetris both wedding items and wedding plans like Jenn!
DH
Diana H.
Rating: 5
•Dec 21, 2025
BEST SF wedding coordinator
My wife and I got married a few months ago and we hired Jenn from Awe Planner for our ceremony. It was at the Palace of Fine Arts in SF. Jenn was super communicative during the planning phase and extremely detail oriented. She came to the rehearsal and was able to see our vision and make sure everyone was on board. She was GREAT with the kids too which was helpful! Wedding day, Jenn was absolutely ON IT and super incredible! She was very professional and knew exactly what to do even when a few things went wrong…. She quickly pivoted and still able to execute flawlessly. I never packed at any point as I knew Jenn had everything under control at all times. Her energy is great- positive and high but not overwhelming at all… literally Perfect! We had several people compliment us on how well she did which is when you know that u hired the right team! Jenn truly made our wedding ceremony run perfectly and we would 200% recommend her and hire her again if we needed! 10/10 hire her! Thank you again, Jenn!!!!
RL
Rachel L.
Rating: 5
•Aug 27, 2025
Best Coordinator Ever!!
Jenn is amazing! We booked her "A Little Bit of Help" package but truly got so much more than advertised. From the start, she helped us stay on track with booking vendors, planning logistics, and did a walk through of our venues to help us create our dream wedding. She also helped us research vendors within our price range (I highly recommend the taqueria she connected us with in the area!). Jenn was available at all times via text and email, which made the planning process feel effortless. She has an extensive inventory of décor items that we were able to borrow, including table signs, centerpiece vases, sign easels, photo frames, a gift card box, and more. On top of that, she is an expert florist who brought our vision to life through stunning church arrangements, bouquets, and centerpieces. On the wedding day, Jenn was calm, level-headed, and quick on her feet. She seamlessly managed our large and lively Asian family during a long photography session and kept everyone happy. She also created a detailed timeline, coordinated with all our vendors, and kept everything running smoothly. Thanks to her, we truly felt like guests at our own wedding -- something we didn't think was possible. If you want a coordinator who is organized, creative, professional, and genuinely invested in making your day perfect, Jenn is the one.